Groz-Beckert is the world’s leading supplier of industrial machine needles. The brand is committed to the strong attitude: “We advance the world of production by the power of precision.” A claim that has shaped more than 160 years of the company’s history. Proximity is the brand’s success principle – the product experience and consultation at trade shows are key success factors. Our initial situation: up to now, the factory tour has been the most important opportunity for a brand experience. This is limiting in every respect and not appropriate for the globally active brand. Especially in times of a pandemic, new ways to get in touch with the brand are highly needed.
Concept, Look-and-feel, Storyboard for animation and interaktion, Supervision UX and production, Development of communication campaign, Derivation collaterals
2021, Agency Saatchi&Saatchi
Cooperation with Artificial Rome
